VetRx Direct Project

Published June 9, 2009 by Jade Sokoll

VetRxDirect.comVetRx Direct approached Cramer Development with the desire to produce an online pet pharmacy. In addition to providing customers with the ability to order pharmaceutical products for their pets online, VetRx Direct had a goal to become the most respectable online pet pharmacy in the world and to create a supportive relationship with local veterinarians.

One particular challenge in this project was to create a platform that would efficiently collect additional customer information like pet name, vet name, and prescription information. The platform had to then manage the approvals of prescriptions before orders could be shipped. These requirements among others lead us to create a custom e-commerce platform that was built from the ground up with SEO in mind. We engineered a checkout process that set the bar for usability in the online pet medicine space.

In addition to launching the e-commerce website, we collaborated in launching an SEO campaign that propelled VetRxDirect.com to the top of Google search results for terms like "Pet Medicine" and "Dog Medication". All this has translated in to making VetRxDirect.com one of the fastest growing online pet pharmacies online today.

On May 11th, the National Association of Boards of Pharmacy awarded VetRxDirect with the first ever Vet-VIPPS accreditation. This award represents a milestone in the online pet pharmacy space and puts VetRxDirect in the lead as the most respectable name in online pet pharmaceutical providers.

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